Founded in 2002, Love Lunn Furniture specialises in supplying a wide range of stylish home furniture
The company had began life as a 12 page website, but in 2008 had a total revamp of the site with over 1000 products, supplying retail and to the trade.
THE IDEA
The idea for the company began in July 2002, when its founder, Joseph Lunn, identified a gap in the market for beautiful but affordable modern furniture.
GETTING STARTED
By December 2002, Joseph had identified and secured 100% of the first suppliers, so he resigned from his job as a furniture factory worker which he had worked in since he was 16 and decide to do it for himself and spent three months sourcing a top web designer. With the modest help of family and friends, Joseph began to put together the first of many business decisions to get Love Lunn Furniture of the starting block.
SPREADING THE WORD
With a non-existent advertising budget, Joseph had no experience advertising on the web but employed a web marketing company to help him out and nowthe site is pulling in more than 500.000 hits a month!!
THE EARLY DAYS
For the first year the business was run from Joseph’s bedroom with the help of his father delivering all the furniture one day a week!!
The business had a phone, a fax machine and a computer. As the orders started to come in, it was down to Joseph to log the orders, and then it was down to Joes father to pack the van up and deliver the goods "the easy bit".
To begin with, orders ranged from just one to three a month! But as the Love Lunn Furniture name became established over the years, the orders increased to 3 to 8 a day. With this increased workload lack of computers, space and manpower became a problem, so the company relocated to a small warehouse, purchased a fully integrated order system and started to look for more help.
SEVEN YEARS ON?
Now that Love Lunn Furniture is established on the web, the website is proving to be just as successful as the shop, providing opportunities for sales across many different channels, the Love Lunn Furniture product range has diversified according to the many needs of its loyal customers.
BRAND VALUES
In spite of its rapid growth, Love Lunn Furniture retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition levels of service (across every range) are constantly monitored to provide a shopping experience that is second to none.